RBI International needed a scalable website template for expanding into new markets. The template had to work for three brands (Burger King, Popeyes, Firehouse Subs) and allow local teams to easily manage content through a CMS without technical knowledge.

Built a comprehensive Webflow template using Variables for brand theming and structured CMS collections. Created detailed documentation to ensure franchisees could manage content independently.

The template follows a strategic four-page architecture designed specifically for quick market entry and franchise scalability. Each page serves a distinct purpose in the customer journey while maintaining consistent brand identity across all three RBI brands.

The Homepage acts as the conversion hub with hero banners and marketing cards. The Menu is the core revenue driver, structured with category selection, product listings, and detailed item pages. The Offers page manages promotional content with QR code functionality, while the Restaurants page provides location management with filtering and store details.

The template uses structured CMS collections to manage all dynamic content efficiently. Menu Categories and Menu Items form the core product catalog with pricing, descriptions, and nutritional information. Heroes control homepage banners with customizable backgrounds and CTAs. Marketing Cards handle promotional content with rich text support and flexible linking options. Offers manage campaigns with QR code integration and redemption functionality. Restaurants store location data including hours, contact info, and ordering methods. Background Colors provide centralized color management for consistent brand theming, while Social Media manages footer links with show/hide controls for each platform.

The design system development began in Figma, where a comprehensive variables framework was established that would later translate seamlessly to Webflow. This foundational work in Figma ensured proper tokenization across colors, typography, spacing, and component styles, creating a scalable system that could serve all three brands effectively.

The Variables system enables instant switching between three distinct brand experiences. Colors, fonts, button styles, and visual elements automatically adapt across all pages and components, ensuring brand consistency while eliminating the need for separate templates. This approach allows one template to serve three major brands seamlessly.

The project successfully achieved its objectives, delivering a scalable template solution that enables rapid market deployment across RBI's three major brands. The template has already been implemented and is currently being used by Firehouse Subs Brazil, demonstrating its real-world effectiveness in supporting the company's expansion strategy.